Print & Editorial

Hi-Tec – Graphics...

Attention

IPSO is the world's largest trade fair for sporting goods and sportswear, and takes annually at Neue Messe, Münich.

Sportwear and apparel giants Hi-Tec are always there, and utilise the skills and the services of EG Studios every year to give them fantastic, large print graphics to enhance their presence.

The brief…

It was all about ‘Altidude’ and attitude. Giving Hi-Tec a cool and dominant presence to reflect their place in the outdoor adventure market.

Letting people know tht ranges for Outdoor Pursuits, Skiing, Boarding, Fitness, Sportswear, Football, Biking, Kids were on this stand, and needed to be shown across the hall. But then see something more subtle and tasteful as they approached,

For EG Studios, that was going to be a breeze.

Urban Feeling…

The urban look is the trend for outdoor sports displays at the moment. So this formed the basis for the design of a lot of the stand content

So to complement that, the large prints needed to tie in with the look and message.

So, the key message “Comfortable Anywhere” adorned the top of the back wall on a large sky-effect banner that gave the outdoor feel, with a cool but hazy sky feel. Large high definition graphics of featured pieces of footwear were prominent and caught attention too.

Not as much as the hanging banner which resembled a sunset, and was a very dominant feature in the hall.

Great finish

Combined with great design, it was the finish of the print that added the stamp of quality to the look.

For the hanging banner and the back wall, we printed to a high-level fabric using a TFS (tension fabric system) metal profile and a dye-sublimation print.

Other hero wall images we printed to high quality self-adhesive vinyl.

Hi-Tec come back to us time and again for their large print and for design work.
They trust us, and they love what we do.